thewealthpage.com

As business owner and entrepreneurs we sometimes get so wrapped up in our own business we don’t take the time to think about what other people are doing or more specifically what other entrepreneurs and business owners are doing in their businesses.

One of the best ways to learn how to be successful is to look at what other successful people are doing and imitate or model the key traits they have and emulate them.

Model your behavior after theirs and you will see improvements in your business and life.

One of the best ways to find out what others are doing to create success is to ask. This might seem like a tough task as you probably feel like you don’t want to bother someone, maybe it is to hard to ask such questions to people you hardly know?

So how do you get the information you desire? One good way is to join groups of other business owners and entrepreneurs and get to know them. Become friendly with them hang out with them spend as much time as you can with them and I assure you asking questions about their business will be much less intimidating when you get to know them on a professional level.

One way that I like to get to know other business people and entrepreneurs is to join MasterMind groups where you spend time on a monthly or in some cases even weekly basis with these people in highly beneficial business planning and strategy meetings.

When you join a great MasterMind group you will be amazed at how much you can learn and absorb from the others, you may even surprise yourself with how you contribute to the others in the group.

A Great MasterMind Group fosters an environment that creates reciprocity, accountability, team work and cooperation from the other group members. This environment and group dynamic is exactly what Napolean Hill was talking about in his great book “Think and Grow Rich.”

In “Think and Grow Rich” Hill states: ‘a group of brains coordinated (or connected) in a spirit of harmony will provide more thought-energy than a single brain, just as a group of electric batteries will provide more energy than a single battery’.”

This is exactly what a MasterMind group can do for you, I recently read Coach John Wooden’s book “Coach Wooden’s Pyramid of Success, Building Blocks for a Better Life” and Coach Wooden talks about cooperation, which draws similarities to what Hill was saying in “Think and Grow Rich.”

Coach Wooden says “Some individuals, such as writers and scientists, often work alone and accomplish much. But in my opinion, those who primarily work alone will never become all they could become if they were working with others. Working with others makes us much more than we could ever become alone.”

I agree with both Hill and Coach Wooden, as entrepreneurs and business owners we do tend to feel alone, like no one really understands us or our business. That is why it is so important to spend as much time as you can with other like minded individuals so you can work together to be the best you can be.

Please if you truly want to make the New Year a great year personally and professionally, try to join at least on group or MasterMind group this year.

Reciprocity, cooperation and team work will bring you prosperity, give it a try, you really don’t have anything to lose.

If you would like to find out more about MasterMind groups or would like to join a virtual MasterMind group please visit www.wealth-achievers-mastermind.com. You will be able to find a MasterMind group to join there if you are interested.

Thanks for reading!

JohnG

www.debt-2-zero.com

Ok by now you have a great new idea on how to manage your time a little better as well as having a system that keeps track of accomplishment for you. Let’s take that to yet another level of effectiveness by breaking our day down and then applying or six item list into our schedule breakdown.

Ok we will use our list we created in the last post, just to refresh your memory here it is:

Item one might be locate receipts for accountant.

Item two might be organize receipts and total for accountant.

Item three might be call third party resources and get bids for product development

Item four might be for you to organize information for new product and get ready for prototype.

Item five might be begin creating copy for new product advertisement.

Item six might be define target market and identify marketing opportunities.

Now let’s break our day down into more specific time frames.

Now you have to estimate how long you think each item or task is going to take you to complete. For instance lets say item one locating receipts for accountant you estimate could take one hour.

You would set one hour in your schedule for this task it might look something like this:

8am – 9am Locate receipts for accountant.

Next item on the list organizing receipts and totaling them, you predict that it will take two hours to complete so your schedule would look like this:

8am – 9am Locate receipts for accountant.

9am – 11am Organize and total receipts for accountant

Item three you figure should take about another hour therefore creating a schedule that would look like this:

8am – 9am Locate receipts for accountant.

9am – 11am Organize and total receipts for accountant

11am – 12pm Call third party resources and get bids for product development

12pm – 12:30pm LUNCH

Next item on the list looks to you like it would take about two hours so your schedule will look like this:

8am – 9am Locate receipts for accountant.

9am – 11am Organize and total receipts for accountant

11am – 12pm Call third party resources and get bids for product development

12pm – 12:30pm LUNCH

12:30 – 2:30pm Organize information for new product and get ready for prototype.

Do you see how this is starting to materialize into a doable schedule designed to keep you on track to accomplishment?

Can you see the power in utilizing a system like this?

Lets take a look at the final schedule:

8am – 9am Locate receipts for accountant.

9am – 11am Organize and total receipts for accountant

11am – 12pm Call third party resources and get bids for product development

12pm – 12:30pm LUNCH

12:30 – 2:30pm Organize information for new product and get ready for prototype.

2:30 – 4pm Begin creating copy for new product advertisement.

4pm – 5:30pm Define target market and identify marketing opportunities.

There you have it I have just showed you how to create a work day and schedule of work priorities designed to give you a consistent road map toward accomplishment.

At first this may seem like a waste of time or to time consuming however if you break your day down into time capsules you can begin inserting your prioritized tasks into these time capsules.

After you have been doing this for awhile it will become much easier and take less time to accomplish once you start developing the system you can see how eventually you could expand the concept into multiple days or even weeks or months at a time.

This is just the beginning of where you can take this concept.

Begin using it today and in a few weeks it will become second nature, let me know how it works for you?

Thanks for reading!

JohnG

www.debt-2-zero.com

www.wealth-achievers-mastermind.com

P.S. If you are interested in joining other like minded entrepreneurs that want to develop wealth through their business and would like to develop better business methods and marketing concepts stop by www.wealth-achievers-mastermind.com and register for the next group forming now!!!!

So you have started to make a list of your top six priorities you would like to accomplish daily. You realize that there may be some days where all six items on your list don’t get accomplished and you simply move the un-finished items to the next day and add new items to the list to total six.

Now the thing is to take your list to the next level, so perhaps an item on your list could take all day for two, three, four even more days in a row. I get there may be tasks and projects like this and that if you stack up everything you can’t segregate your list.

I offer you a solution.

Here is the trick you are going to have to break the longer projects down into smaller tasks so if you have a few different un-related tasks and priorities you can easily classify them into manageable segments of time and work.

For instance let’s say it is the end of the tax year and you have to get your numbers in order for your accountant, and you are working on a new product for your business. You can’t ignore the tax information and you don’t want to delay the development of your new product.

You are going to have to break up the tasks into smaller more manageable activities and tasks.

So lay you organize these two major activites into smaller more manageable tasks you could then list the top one or two or three tasks into your six daily items. For ex;

Item one might be locate receipts for accountant.

Item two might be organize receipts and total for accountant.

Item three might be call third party resources and get bids for product development

Item four might be for you to organize information for new product and get ready for prototype.

Item five might be begin creating copy for new product advertisement.

Item six might be define target market and identify marketing opportunities.

Now you have a road map of what you would like to get done that is prioritized and clear as to what you need to do.

You can see how easy it is to just roll the unfinished items over to the next day. Utilizing a list like this will help keep you focused and help you measure accomplishment.

Check my next post as I will show you one more step that can help make this system even more powerful.

Thanks for reading!

JohnG

www.debt-2-zero.com

www.wealth-achievers-mastermind.com

P.S. If you are interested in creating wealth and abundance for yourself go to www.debt-2-zero.com where you will learn exactly what it takes to become financially free. Visiting www.debt-2-zero.com will change your financial future for the better. Go there now!

Fellow Entrepreneur,

Well Christmas is behind us and we’re wrapping up 2008. I personally am excited for the upcoming year; I hope you feel the same.

I don’t usually make New Years resolutions personally as I don’t really have any major issues in my life that I would like to change.

I wish I could say the same about business though; you see most businesses could use a few New Year’s resolutions to generate more profit, convert more prospects to sales, generate more leads and better manage time and my business in no different.

So in a few seconds I will give you the list of resolutions I made last year for my business and how I feel I did at achieving them.

Before I do that can I make a suggestion for you my fellow business owner and entrepreneur? Make a resolution to join me and other like minded progressive business owners and entrepreneurs this year at our monthly Wealth Achievers Marketing Meeting.

I guarantee that you will get timely information that you can utilize in your business my good friend John Morgan a master marketer and business owner and I are dedicated to making this year your most successful year to date in business. So I invite you to make this resolution and join us this year.

Ok here is my list of 2008 New Year’s resolutions which I must let you know were highly influenced by Dan Kennedy. For those of you who are not familiar with Dan you should be, and a great place to start is at our monthly meetings.

My first resolution was to ignore, even flagrantly defy industry norms, “rules”, and traditions.

This is a tough resolution but one worth pursuing as it really will set you apart from your competition.

I continue to strive and will include this as a resolution for 2009, I suggest you do the same.

Resolution #2: Accurately analyze my situation, I will be honest this is sometimes the hardest resolution to deal with as it sometimes means you have to be brutally honest with yourself and lets face it, it is hard to admit our short comings and mistakes.

I will continue working on this resolution in 2009, as I need to continue to improve and work hard to be my best. This resolution can be a great guide to help us accomplish our goals.

Next on the list of resolutions was to cope with adversity opportunistically, creatively and aggressively (not fearfully, passively or defensively).

This one is another hard resolution to follow as it isn’t easy to be creative and opportunistic in the face of adversity, however if what Napolean Hill says is true that “in every adversity lies the seeds to an equal or greater opportunity” than it is up to us to look for that opportunity no matter how hard it is. We must do our best to overcome the adversity and create the opportunity that can be created out of it.

This is an ongoing resolution for me and I have many stories of opportunities that have come out of seeming adversity. I advise you work hard to do the same; it could lead you to great profit and a better life.

And the last resolution on my 2008 list is immunity to criticism, someone once said to me “the people who matter don’t care; the people who care don’t matter.”

At first this may seem a little odd as you want people to care about you and your product but when you put it in the criticism context you get a better idea of what is meant.

Maybe a better way to state that would be “the people who matter won’t criticize, the people who criticize don’t matter.”

As an entrepreneur you are aware that there are always going to be critics if you let these critics get under your skin then you will never succeed because you will be to afraid to do anything. Screw these critics if someone doesn’t totally support you in your business dealings move on get these people out of your life now. You will be much happier with your business and your life.

So there you have it my 2008 resolutions that seem to be perfect for 2009. I am going to continue practicing these resolutions as I have plenty of room for improvement.

What a great year 2008 was, what a great year 2009 is going to be!

Thanks for reading good luck in 2009!

Make it a prosperous year!

JohnG

P.S. Maybe you can’t make it to the Wealth Achievers Marketing Meeting but would still like to join a group of progressive entrepreneurs and business owners to take your business to the next level, I invite you to check out the Virtual MasterMind Group that is forming now at www.wealth-achievers-mastermind.com

One skill that you will find consistently in most successful entrepreneurs is their control over time, or time management. It is arguable that everyone myself included could do a better job at time management. Even people who seem to have total control over their time probably would tell you that they would like more time to get more done. It is just how we entrepreneurs are programmed.

The ironic thing about time our use of it and the pursuit of time management is that if you don’t do anything about it time will always just seem to slip away without you getting anything accomplished.

If however you consciously work on managing your time better the easier it gets.

The key is to start consciously thinking about how you utilize your time and get things done. “Is there a better way?” Is great question to ask yourself to locate a strategy or schedule change that could benefit you with more time.

Someone once suggested to me to write down six important tasks that I needed to get done the next day and then number them one to six on level of importance and then in the morning concentrate your efforts on number 1 first thing then move on to number 2 when you complete 1. Repeat this process until every item is complete.

It isn’t important that you finish every number on the list, just that you follow this system. If you for what ever reason don’t get everything accomplished on the list you simply move it to the next day and start the process over.

The key is to make sure that you follow the list and complete items to ensure that you get something accomplished.

What happens is you build a rolling schedule of priorities that get accomplished. This system is much better than hap hazardly going about getting things done.

I have done this for quite sometime now it is like a “laundry list” of priorities and it will help you stay focused on what you would like to accomplish. It is designed to take some of the pressure off of feeling like you didn’t get anything done because you are always scratching tasks off and adding new tasks to the list.

Come back in a few days as I will take this simple procedure to another level and further break down the “laundry list”

Thanks for reading!

JohnG

www.debt-2-zero.com

www.wealth-achievers-mastermind.com

P.S. If you are interested in joining other like minded entrepreneurs that want to develop wealth through their business and would like to develop better business methods and marketing concepts stop by www.wealth-achievers-mastermind.com and register for the next group forming now!!!!

This may seem like a weird headline for a business article that isn’t related to a retail business but let me explain what I mean.

As a serious student of marketing, sales and business, who has been an entrepreneur for over ten years as well as a business coach I have personal experience and have witnessed this phenomenon in other entrepreneurs and business owners.

The phenomenon I am talking about is the fact that in many instances we as business owners and entrepreneurs are so closely involved in the day to day operations, planning and management of business we overlook money making opportunities.

So to explain the headline the glass is your business and the money making opportunities are the display.

By being so involved in your business you could be costing yourself a lot of money. This isn’t an uncommon phenomenon and isn’t hard to correct, which brings me to the solution I would like to talk about.

If you spend all of your time working in your business you could be missing opportunity or costing yourself money. You should get out get away from the business take some time to regroup, step away from the glass and look at the display.

When you step away from the daily operations of the business you can see clearly the opportunities that have been missed in the past.

A great way to step away from the glass and look at the opportunity is to spend time with like minded individuals, other entrepreneurs and business owners. Aligning yourself with other entrepreneurs and business owners can be a great strategic move for your business.

Think about it these people are very similar to you in how they think, function and operate, so it isn’t a far fetched idea to see how they may have valuable insights on what could help you and your business.

The great thing about this is that the people you align yourself with don’t necessarily have to be in the same business as you.

The key is to find people who are of like mind and in business for themselves. They will better understand your circumstances and provide insight that you might have overlooked. They can give you solutions to your problems either through their prior experience or accumulated knowledge.

A great resource for this type of entrepreneurial alignment is a mastermind group. Mastermind groups are growing in popularity and are becoming more and more important to independent business operators and owners.

A mastermind group can help enlighten you to opportunities you may have overlooked. When you share your ideas, problems and solutions with others in your mastermind you will be amazed at the transformation you can achieve in your business.

Collectively a mastermind group provides power that individuals just can’t possess on their own.

A great mastermind group will enhance your business, provide friendly accountability, strategic alliances and a time for you the busy entrepreneur to step away from the glass and observe the display that represents profits, opportunity and success.

Search out a MasterMind group today and get your business on track to achieve amazing results!

If you are interested in joining a great MasterMind group, check out:

www.wealth-achievers-mastermind.com

You can join a virtual mastermind here and begin your journey to total business mastery!

Thanks for reading!

JohnG

www.debt-2-zero.com

I recently purchased four new tires for my Jeep Cherokee; it was time that I changed the bald tires I had been driving on for a few weeks.

I was on a business trip back to my home town in Michigan and decided to talk to the guys at Belle Tire, a company based in Michigan who usually has decent prices. A good friend of mine said he just purchased new tires for his truck there and recommended them.

I stopped in to the tire store and told them what I needed, they gave me a price on four new tires which I thought sounded reasonable so I told them to go ahead and install them.

They said no problem and told me it would take a few hours before they could get the job done.

I left and waited for their call to come pick up my vehicle. When I received the call that my Jeep was ready to be picked up I was near by the store so I was able to pick it up shortly after they finished.

I paid for the work and the tires. Walking toward my Jeep which was waiting for me in the parking lot I noticed how nice the new tires looked on the vehicle.

At this point I am feeling confident that I don’t have to worry anymore while I am driving because I now have new rubber on my vehicle. Let it rain let it snow my new tires are ready to take on anything November weather in Michigan can throw my way.

Little did I realize that I was in for a surprise.

Needing to get back to my home in Franklin Tennessee I began my 10 hour journey right after I picked up the Jeep from the tire store.

I had no problems driving home and felt satisfied that I have new tires that should last me for at least 50,000 miles of driving.

It wasn’t until weeks later that someone’s negligence would cost me $320 dollars in repairs.

I began noticing a very strange noise that sounded like a squeak and a thump coming from the rear of the vehicle. I stopped several times to try and figure out what the problem was, what was it that was making that odd sound?

I noticed that the tail pipe needed to be welded back on to the mounting bracket which I had taken care of right away. Thinking this would be the solution I was seeking, I drove off from the muffler shop where I had the repair done and didn’t think much about the noise.

Until I noticed that the repair didn’t actually fix the problem, frustrated and perplexed at the weird noise I again went through the process of trying to deduct what was causing the problem.

I didn’t figure it out until…I was driving to a client appointment the other day and realized that the Jeep was shaking really badly in the rear. The faster I drove the worse the shaking became, the farther I drove the worse the shaking got.

I decided that I needed to take the vehicle to the shop.

I took the vehicle to the local shop where I had to leave it for 4 days. The first thing they asked when I took it in to them was “did you just get new tires on it?” I said yes, they told me they would take it for a spin to try and diagnose the problem.

They called me the next day and told me that the weird noise and the shaking were caused because the lug nuts were loose and they were causing the shaking and weird noise.

They told me it ruined the rim the posts to screw the lug nuts onto and the brake drum, all of which would need to be replaced.

$320 dollars later I have a squeekless, thumpless tire.

Needless to say I was not happy with this news and am feeling a little upset at Belle Tire for their lack of competence to tighten the lug nuts properly.

I mean this is their core business you wouldn’t think they could screw it up to the point that it would cost me $320.

Feeling a little helpless on the recourse route I tried calling the corporate office to see if they stand behind their work and to challenge them to do the right thing. After all if they would have tightened the lug nuts properly I would never have had to pay to get the tire fixed and I wouldn’t have been inconvenienced without a vehicle for four days.

Of course when I called I got a message from the person who handles customer inquiries and complaints saying he is out of the office for the Christmas Holiday and won’t be back until the following Monday.

So I am still further inconvenienced as I can’t resolve the problem for almost another week. You can bet that I will be giving Belle Tire a call on Monday morning to see if they will stand behind their service or if they will blow me off!

So there you have it how a $400 dollar purchase turned into a $750 fiasco. Stay tuned as I will definitely post the outcome to this story sometime next week!

ARE YOU LISTENING CONGRESS?
OH! Now I understand!!!
You  think the Auto Industry is  costing us too much?

Read this:
I hope the following 14 reasons are forwarded over and over again until they are read so many times that the  reader gets sick of reading them.  I  also have included the URL’s for verification of  all the following facts.

Are we THAT stupid?
If this doesn’t bother you then just delete the message.  If, on the other hand, it does raise the hair on the back of your neck, I hope you forward it to every legal resident in the country including every elected representative in   Washington , D.C. - five times a week for  as long as it takes to restore some semblance of intelligence in our policies and enforcement thereof.

1. $11 Billion to $22 billion is spent on welfare  to illegal aliens each year by state governments.
Verify at: http://tinyurl.com/zob77

2.   $2.2 Billion dollars a year is spent on food  assistance programs such as food stamps, WIC, and free school lunches for illegal  aliens.
Verify at: http://www.cis.org/articles/2004/fiscalexec.html

3. $2.5 Billion dollars a year is spent on Medicaid for illegal aliens.
Verify at: http://www.cis.org/articles/2004/fiscalexec.html

4. $12 Billion dollars a year is spent on primary and secondary school education for children here illegally and they cannot speak a word of English!
Verify at: http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.0.html

5. $17 Billion dollars a year is spent for education for the American-born children of illegal aliens, known as anchor babies.
Verify at http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html

6.  $3 Million Dollars a DAY is spent to incarcerate illegal  aliens.
Verify at: http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html

7.  30% percent of all Federal Prison inmates are illegal aliens.
Verify at: http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html

8.  $90 Billion Dollars a year is spent on illegal aliens for Welfare & social services by the American  taxpayers.
Verify at: http://premium.cnn.com/TRANSCIPTS/0610/29/ldt.01.html

9.  $200 Billion dollars a year in suppressed American wages are caused by the illegal aliens.
Verify at: http://transcripts.cnn.com/TRANSCRIPTS/0604/01/ldt.01.html

10.  The illegal aliens in the United States have a crime rate that’s two and a half times that of white  non-illegal aliens.  In particular, their children, are going to make a huge  additional crime problem in the US .
Verify at: http://transcripts.cnn.com/TRANSCRIPTS/0606/12/ldt.01.html

11.  During the year of 2005 there were 4 to 10 MILLION illegal aliens that crossed our Southern Border also,  as many as 19,500 illegal aliens from Terrorist Countries.  Millions o f pounds of drugs, cocaine, meth, heroin and marijuana, crossed into the U. S from the Southern border.
Verify at: Homeland Security  Report: http://tinyurl.com/t9sht

12.  The National  policy Institute, estimated that the total cost of mass deportation would be between $206 and  $230 billion or an average cost of between  $41 and $46 billion annually over a five year period.’
Verify  at: http://www.national policyinstitute.org/pdf/deportation.pdf

13.  In 2006 illegal aliens sent home $45 BILLION in remittances to their countries of origin.
Verify at:  http://www.rense.com/general75/niht.htm

14.  ‘The Dark Side of Illegal Immigration: Nearly One million sex crimes Committed by Illegal Immigrants In The United  States .’
Verify at: http://www.drdsk.com/articleshtml

The total cost is a whopping $ 338.3 BILLION
SO 25 BILLION TO THE AUTO INDUSTRY TO KEEP LEGAL PEOPLE WORKING IS TOO MUCH??????

Dan Kennedy Marketing Guru and Professor of Harsh Reality says the key to creating a great Unique Selling Proposition is to ask yourself the following question:
Why should I  - your prospect -  choose to do business with you instead of any and every other option?

Answering this question will provide the basis of what you use to develop your unique selling proposition. From here you will begin to form your unique selling proposition from the answer, so it is important to answer the question as clearly and concisely as possible.

Tom Monaghan owner of Dominos pizza created one of the best USP’s known to marketers, when he was in college building his pizza business. His USP was “fresh hot pizza delivered in 30 minutes or less guaranteed!”

This USP made Monaghan wealthy, very wealthy he literally changed the face of the industry with this USP.

Of course after a few years, and a few lawsuits dominos had to do away with this great USP because people were getting into car accidents trying to deliver pizza in 30 minutes.

It is clear what Monaghan did with his unique Selling proposition, he provided a meaningful specific – 30 minutes and the guarantee with which he created a very benefit driven unique selling proposition that motivated people to take action and respond. And he accomplished this in one clear concise sentence.

Let’s face it Monaghan new his market and his market’s territory, his first store was located near a college campus he appealed greatly to his target market of college kids.

Think about what college kids do, they pull all nighters studying, they don’t have much money, many don’t have transportation and most of all they party they want easy cheap food fast.

Monaghan was able to capture all of those market traits and come up with a very powerful unique selling proposition highly appropriate for his target.

Some other USP examples are:

Enterprise Rent a car says “we’ll pick you up.”

Hallmark’s USP is “when you care enough to send the very best.”

M & M’s “the milk chocolate melts in your mouth not in your hands.”

Burger King “Have it your way.”

Hopefully these examples will help you get your creative juices flowing on how to create a great Unique Selling Proposition.

Keep in mind that everyone of these USP’s is one sentence they are succinct in the message they convey and they provide a powerful benefit to the consumer.

What are the key factors that go into a unique selling proposition?

To help make things a little easier I like to simplify things a little and break the process down into three component parts and then take these three component parts and further dissect them down into useful pieces of information.

Here is what a general outline looks like; from here you can literally follow the outline with your specific information and presto! You will be on your way to creating a highly effective unique selling proposition.

I.                      What is your product or service

A. Who is your competition?

B. Compare (product or service).

C. What makes you unique, unique benefits of your product or service?

II.                Identify your Customers

A. What do your customers want? (Survey, sales, etc)

B. Demographics.

C. Write a short profile of your ideal customer.

D. What is most important to your customer?

III.            Organizing and Putting Everything Together

A. Pulling the information together.

B. Fine Tuning Your USP

First start out by defining what your product or service is from there get a little more specific by naming your competition who are they where are they located.

Identify strengths and weaknesses both you and your competition have.  Compare them and gain as much insight as you can with the information you have come up with.

Next compare your product or service to theirs; look for what differences and what similarities exist?  Analyze every little detail no matter how inconsequential you feel it is look at what separates you from the competition.

Write down what is unique about your product or service what makes you different? Answer why your company or business is different what sets you apart?  What do you do that is better?

Now move on and begin to list the benefits your customers receive by using your products and services, try and be objective and do the same with your competitor’s products or services, this is where you will start to identify your unique attributes.

Once you have both you and your competitions businesses clearly defined, you need to take a look at your customers.

It is very important to understand just who your customers are, what they want and what is most important to them.  Identify key features and benefits that motivate them to buy or take action on what it is that you are marketing.

Get demographic information together of who your idea customer or client is.  Develop as much of the information as you can your going to need it to help develop and identify what differentiates you from your competition.

The next step in this process is to begin to compile and compare all the data that you have put together.  Study everything and take notice of the differences between you and your competition.

Begin writing down what those differences are and locate specific items that make you better or unique from the competition.

Don’t worry if what you write seems like a lot of information and that it is more than one sentence, from here you will need to begin shaping and forming the overall message that you wish to convey.

Keep in mind that everything that you decide to cut out to get your USP to a concise meaningful one sentence message, you can use in other areas of your advertising, marketing and sales.

Just going through this process will help you create a better business message even if you don’t come up with a unique selling proposition as Tom Monaghan and Dominos pizza you will a much better understanding of who your competition is and how you can better compete against them.

Once you have it down to one or two powerful sentences you are ready to unleash your creation on your target market!

Good luck on your journey to more sales with your new USP.

Thanks for reading!

JohnG

www.debt-2-zero.com